How to use testimonials in your marketing
Testimonials can be a key element in your marketing copy. They help attract new customers by showing that others have had a satisfactory ordering. They help bond existing customers by demonstrating...
View ArticleShould you offer a money-back guarantee?
A money-back guarantee is essential to any web or direct marketing offer. It takes care of an enormous concern on the part of the buyer: I can’t see this product before I order… so, what if I get it...
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JC Penney “splashy march” promo
splashy march cover from jcp. The jcp logo in the shirt collar has been Photoshopped out but a loose thread at the botom right of the shirt remains. I’m not a JCP customer nor prospect. I didn’t watch...
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Welcome back, Lands End copywriter!
Got to love an all-copy cover! In my copywriting class I use the Lands End catalog as an example of great catalog copywriting. They are unexcelled at building on details about a fabric or a tailoring...
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Fulfillment lessons from the Container Store
Packing tape and portfolio from my Container Store shipment My wife loves the Container Store. She has a closet full of Elfa components and various other elements that roll around or sit under shelves....
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